Typically Vendor paid advertising are the marketing costs that vendor pays for marketing their property or business for sale.
Agents or Brokers often show prospective vendors how the marketing campaign work s for selling a property or business. You can use success stories from your earlier vendors with a few examples on different channels and the related results each channel can offer.
It is advisable to package your marketing efforts with a combination of what is current and relevant in the market you are operating.
Key metrics that would be interesting to share with a vendor are- reduced days on the market, attracting buyers, and achieving more than the market price for the sale. Agents are also advised to ensure that one of the examples shows that a buyer came from a VPA source, to help justify the extra expense in the vendor’s mind.