Personalized property ads based on interest and search history of your target audiences
DPAs are ad templates that are personalised to the data of target audience.
In real estate this means you can target ads for particular properties to someone who has viewed them on your website but have not yet taken action. DPAs work particularly well when marketing
a catalogue of properties based on search data.
Using data specific to an individual means ads can be more useful, more welcome and
therefore more effective. With ListingLogic DPAs are automated and always-on to offer your target buyers a catalogue of listings from your portfolio.
Key benefits of Dynamic Product Ads (DPAs)
- Leverage website audiences. Help your audience keep track of properties they’re interested in
- Appeal to audience interests. Only show your audience properties they’re likely to be interested in
- Corporate level reporting. Help your audience keep track of properties they’re interested in
- Streamline targeting. Ensure your budget is spent on an engaged audience
- National exposure. Broaden the reach and increase the value of vendor-paid advertising
- Avoid buyer fatigue. No more over-marketing to an x unengaged audience